Sendi Young

Managing Director, UK & Europe, UK Board Director


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Speaker Bio

Sendi is a fintech executive with extensive international experience in financial services, payments, crypto and consulting. Sendi is also a major voice of the European crypto/fintech industries and an advocate for using crypto and blockchain technology for payments, regularly speaking at industry events and in the media.

Since joining Ripple in 2021, Sendi has led Ripple’s efforts to bring pioneering crypto-enabled cross-border payments to Europe, presiding over a significant expansion in European customer activities on Ripple’s blockchain-powered payments network (RippleNet), as well as opening up new markets,

Before Ripple, Sendi held several leadership roles growing Mastercard’s Data & Services business, including leading the Fintech & Digital Segment. Prior to Mastercard, Sendi worked at the consultancy, AlixPartners; and led the development of a global cash management solution at HSBC. Sendi holds an MBA from Harvard Business School and BA in Economics from Brown University.

Speaker Sessions


Transitioning Your Career From Traditional Finance To A Web3 Future

30 mins
  • Track - Plan
  • Career Development
  • Data & Analytics
  • Leadership
  • Sendi Young

    Managing Director, UK & Europe, UK Board Director


A 2023 survey from Boston Consulting Group and People of Crypto Lab found that just 13 percent of web3 founding teams include a woman. This is unsurprising when the same survey revealed that the share of women at web3 startups overall is roughly 27 percent, and most of those women are in non-technical roles such as HR, PR and marketing. Women are still underrepresented in the web3 space and this industry is in dire need of improved gender balance.

Leaving the safety of an established industry for a pioneering upstart is exactly what Ripple’s European Managing Director Sendi Young opted to do after years spent building her career in the traditional financial services sector. Sendi will explore the challenges she faced when transitioning her career, opportunities for women to build the future of finance and how she discovered a newfound passion for all things blockchain and web3. Plus, a conversation on transparency, crypto “bro” culture and debunking common industry misconceptions.

Session Key Takeaways:

  • Crypto and blockchain are the future of finance – we need more women around the top table, including the brilliant minds of web2, to shape this future.
  • We must create a more diverse workplace, and solving the long-standing issue of diversity in not just the crypto industry, but tech as a whole demands more than just a one-size fits all solution – Sendi will share best practices for a more inclusive industry.
  • Now is the most exciting time to make a career move into web3 – we’re on the brink of mainstream digital asset adoption, and if you join now you’re still early. The opportunities for women are growing everyday and with the right attitude and mindset, imposter syndrome will be a thing of the past.

This session is for you if…

  • You are a woman with a career in finance, technology, fintech, banking, etc.
  • You are a Female tech innovator and entrepreneur
  • You are interested in crypto/web3 as a career
  • You are seeking to make a career transition

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