Explore the practical application of Behavioural Science in understanding and influencing behaviour, focusing on a specific challenge. During this interactive workshop, we will collectively tackle a chosen challenge, carefully examining influential factors such as behavioural barriers, drivers, motivations, and attitudes. Through collaborative exploration and the application of established frameworks and scientific insights, we will decode the nuances of human behaviour and craft innovative solutions that address its complexities. The goal is not just understanding, but actively implementing change, ensuring tangible and meaningful results for all participants, regardless of your unique contexts and challenges.
Delve into the captivating realm of Behavioural Science, leaving with a roadmap to drive positive change — whether you’re leading a team, embracing a new technology, or navigating the intricacies of evolving customer needs.
In a time of constant change and uncertainty, with new technologies appearing at an exponential rate in an increasingly complex decision-making environment, understanding and applying Behavioural Science isn’t just an advantage — it’s a necessity.
As humans, our actions are guided by intricate mechanisms, irrationalities, biases, and often swayed by emotions, social norms, and various other influencing factors. Unraveling these underlying drivers is essential to inspire change. This knowledge not only enriches your professional life, but also sparks curiosity about human behaviour, fostering a deeper understanding of how we and others function.
Session Key Takeaways:
- Introduction to the foundations of Behavioural Science
- A practical, science-based framework to understand a behavioural problem from new perspectives
- Toolkit of Behavioural Science designed to effectively influence desired behaviours – +Bonus: Resources, tools, and reading list
This sessions is for you if…you’re interested in acquiring practical tools to decode and influence behaviour, in order to maximise impact and nurture sustained behaviour change.
