She is responsible for engaging teams across the business on the value of data to offer Vodafone’s customers a best-in-class total experience with digital platforms at the heart. In this role, she oversees AI strategy, portfolio planning, delivery, and operations. In addition, driving the use of digital transformation to meet business sustainability goals is a passion that drives Miryem and she is an advocate for the effective use of data to address pressing global challenges, such as climate change, inclusive and equitable development and digital inclusion.
Since joining Vodafone in 2013, Miryem has held various leadership roles managing global teams across retail, digital transformation and AI technology. She also founded the Vodafone Women in Data network that encourages women to pursue a career in data and believes that a truly inclusive culture is vital for business performance.