Michelle Howchin is a visionary leader and accomplished technology professional, currently serving as the Senior Director of Ecommerce Delivery at Asda, one of the UK’s leading supermarket retailers. With an extensive background in retail technology and digital transformation, Michelle has been a driving force behind the innovative strategies and solutions that have helped propel Asda’s George clothing and home line to new heights.
In 2017, Michelle joined Asda as the Senior Director of Ecommerce Delivery, taking on the critical role of overseeing technology initiatives and digital strategies for the brand. Under her guidance, Asda’s George division has embraced cutting-edge technologies and data-driven solutions, resulting in improved operational efficiency, customer experience, and overall business performance. Michelle’s leadership has played a pivotal role in integrating seamless omnichannel experiences, implementing AI-powered inventory management systems, and driving mobile app innovations for the brand.
A staunch advocate for diversity and inclusion, Michelle is committed to fostering an equitable work environment within the tech industry. She actively participates in mentorship programs and supports initiatives aimed at promoting women and underrepresented minorities in technology leadership roles.