Mairead Masterson

VP of Analytics & Business Intelligence

Bloom & Wild

Home2023 SpeakersMairead Masterson

Speaker Bio

Mairead is the VP of Analytics and Business Intelligence at Bloom & Wild, a disruptive flower and gifting brand, operating across 8 European countries.
A commercially focused analytics expert who aims to ensure that every key business decision is data driven. Mairead is credited with building out the analytics team, which has supported the business as it scaled from a few thousand deliveries in its core UK market, to today where it services millions of customers across three strong local brands in eight countries. She has a previous background in marketing and media analytics including dunnhumby and BSkyB.
Fun Fact: My Mum used to share a room with the singer  Enya.

Speaker Sessions


Disrupting With Data

60 mins
  • Track - Workshop
  • Data & Analytics
  • Premium Only
  • Workforce
  • Mairead Masterson

    VP of Analytics & Business Intelligence

    Bloom & Wild

In this session, we will discuss how Bloom & Wild have leveraged data to create significant commercial impact. We will delve into how B&W have effectively harnessed data to make informed decisions that benefit their customers. Throughout this session, we will provide practical insights drawn from the valuable lessons acquired from the initial stages all the way to successfully scaling this function.

Session Key Takeaways:

  • Understanding where to begin
  • Balancing startup resource to drive impact
  • Navigating an organisational structure to effect change
  • Scaling capabilities
  • Devising successful hiring strategies to build a great team
  • Understanding and measuring success

This session is for you if…you are keen on shaping business strategy using data, encompassing commercial, marketing, and overall business leaders, alongside analysts embarking on their career journey.

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