Iva Johan

Head of Strategy


Home2023 SpeakersIva Johan

Speaker Bio

With over 15 years of experience in launching new digital products and platforms, working with notable brands such as Three, Qantas, Ford, University of Liverpool, and The Body Coach, Iva has established herself as a seasoned professional in the digital industry.

Having worked in diverse team structures, both in-house and in agencies, she thrives when her teams are encouraged to think creatively and deliver impactful customer experiences.

Passionate about delivering value to users and organisations and making a difference in the community, Iva combines her expertise in strategy, transformation, research, business design, psychology and product management to shape, develop, and launch successful products and services.

Fun Fact: I love flowers, and in particular dahlias. I grow over 10 different types, all in pots in my garden. My prize Dahlia is the Dahlia Labyrinth, dinnerplate variety, with a flower that is over 20cms in diameter!

Speaker Sessions


Design Thinker Or Systems Thinker: Which One Are You?

60 mins
  • Track - Workshop
  • Premium Only
  • Product
  • Steph Marques

    Head of UX


  • Iva Johan

    Head of Strategy


In the dynamic realm of digital product creation, are you more inclined towards Design Thinking or Systems Thinking? While each offers unique perspectives, many of us, whether as individuals or organisations, find ourselves gravitating towards one. 

This session dives into the nuances of both approaches, assisting attendees in identifying their dominant style and exploring the potential of embracing the other.

Witness firsthand how amalgamating principles from both methodologies can elevate creativity, especially when confronting intricate product design challenges.

Session Key Takeaways:

  • Strategies to seamlessly transition into Design Thinking for Systems Thinkers, and vice versa

This session is for…all professionals engaged in digital product creation, be it in-house or within agencies, will benefit immensely from this session. If you’re shaping the next generation of websites or apps, this is a can’t-miss opportunity.

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