Emma is the Head of Editorial and Product Insight & Analytics at the Telegraph Media Group. She leads a team of analytics and data science specialists to understand content performance, review product usage and testing, and build in-house machine learning solutions.
Her focus on aligning metrics to business strategy led to the creation of the STARS aggregate article performance metric which was shortlisted for Best Use of Data Analytics or Research at the 2020 INMA Global Media Awards. She was selected for the 2022 Data IQ Top 100 influential data and analytics practitioners.
Prior to joining the Telegraph, Emma worked in line-of-business and consulting roles with Retail, Financial Services and Gaming organisations.