Blanca Rojo Martin

Distinguished Engineer and Cloud Engineer


Home2023 SpeakersBlanca Rojo Martin

Speaker Bio

Blanca is a Distinguished Engineer @ UBS, working in London. She has worked as a Software Engineer for 10 years and is now a Cloud Platform Engineer. She is very passionate about staying an Individual Contributor throughout her whole career and never stopping coding.

She specialises in solving tricky problems using code, while also leveraging the power of the engineering community within her organisation. She has been the UBS UK lead for Women in Tech and is now the co-lead of the Software Engineering Guild for EMEA.

She believes that only by understanding people’s intersectionalities we can truly make a difference in the way we work.

In her free time she enjoys travelling, going out, reading and playing video games, and has recently started teaching her 5 year old son to code.

Fun Fact: Blanca has trained in martial arts for several years, almost achieving black belt in Aikido and green belt in Ninjutsu, which makes her a ninja!

Speaker Sessions


How To Progress As An Engineer While Doing What You Love

30 mins
  • Track - Software
  • Software & Development
  • Blanca Rojo Martin

    Distinguished Engineer and Cloud Engineer


Join this presentation to learn about my journey in maintaining passion in my work, enhancing engineering quality, influencing my company’s engineering culture, and achieving the role of a Distinguished Engineer.

Throughout our careers we find ourselves at pivoting points where we need to take decisions about direction. As women we often find ourselves pushed towards people or project management, analysis, etc. That is great for some but not what everyone wants out of their professional lives. We are lucky to live in times where an individual contributor career path exists and we can become staff+ engineers, continue focusing on solving engineering challenges and never stop coding if we choose to do so

Session Key Takeaways:

  • Embrace your differences and find your niche
  • Try… and fail
  • Enjoy what you do, do what you enjoy

This session is for you if…you are an engineer who does not want to go into a management route. If you like solving challenging situations through code while growing and reaching larger portions of your tech environment. Also if you want to be a role model in engineering excellence and culture.

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