Amy Challen

General Manager for Artificial Intelligence


Home2023 SpeakersAmy Challen

Speaker Bio

Amy is the General Manager for Artificial Intelligence at Shell, responsible for driving delivery and adoption of AI technologies, including natural language processing, machine vision, and deep reinforcement learning. She spent the first decade of her career in academia as a researcher in applied econometrics, before joining McKinsey & Company as a strategy consultant. As a consultant she solved real-world problems across diverse functions and industries, for some of the world’s largest organisations. She was recruited into Shell in 2019 to help scale up advanced analytics in the Global Commercial business line.

Fun Fact: I have a semi-tame squirrel who jumps through the kitchen window to get nuts!

Speaker Sessions


How To Deliver Value From Generative AI Without Causing Chaos

60 mins
  • Track - Workshop
  • AI/ML
  • Digital Transformation
  • Premium Only
  • Amy Challen

    General Manager for Artificial Intelligence


Generative AI is one of the hottest topics around, with hours of fun to be had from asking ChatGPT to summarise nuclear fission in the style of Chaucer, or Midjourney to depict a sports stadium inhabited by lemurs in the style of van Gogh. But how can we put it to work to really generate value? And how do we make sure that we can mitigate these technologies’ well-reported issues (information leakage, hallucination, bias, privacy violations…)?

The Why: Attendees of this workshop will get insights/learnings on how to harness the power of Generative AI in their organisations, while ensure that it is used safely.

Session Key Takeaways:

  • How to address the fear caused by new technology advances.
  • How to address the risks to reap the benefits of Generative AI.
  • How Generative AI can be adopted safely across a wide range of use cases.

This session is for you if…you are interested in using Generative AI ethically/safely in your organisation, including business leaders, data scientists and any IT professionals.

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