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Sam Seaton

Sam Seaton

Former CEO, Moneyhub

Sam Seaton is a trailblazing fintech leader who has broken barriers in the male-dominated financial technology sector. Whilst CEO of Moneyhub, she secured £70m in funding and championed consumer data ownership through innovative Open Banking & Open Finance solutions. Her previous work at eValue IS revolutionised retail financial planning by implementing sophisticated stochastic modelling techniques that democratised access to financial planning tools.

Sam brings valuable strategic perspective through her board roles at the Pensions Dashboards Programme and Charities Aid Foundation Bank, uniquely bridging technological innovation with regulatory expertise. Her signature mantra "Not far enough! Not fast enough!" reflects her passionate approach to accelerating transformation in fintech, particularly in creating pathways for women to thrive in the industry.

At Women of Silicon Roundabout 2025, Sam will share her journey as a female tech executive and offer critical insights on AI innovation, the evolution of open finance, and how consumer-centric approaches are reshaping Britain's financial landscape. Her session will provide actionable strategies for women in tech facing similar challenges in driving meaningful change within their organisations.

https://www.linkedin.com/in/samanthaseaton/