Lucia Bura, Staff Software Engineer, The Trade Desk. Lucia has been with The Trade Desk for six years. Her work focuses on advancing improvements to the real-time bidding pipeline, which includes pushing the limits of The Trade Desk’s processing power and addressing the challenges of budgeting across individual campaigns when faced with a surplus of bidding opportunities. Recently, Lucia’s work has been focused on driving innovation in the spending space, more specifically on ensuring advertisers can fulfil their budgeting and pacing criteria while getting the best return on investment when it comes to campaign performance and overall realised value.