Divya Isaiah is the Head of Experimentation at the BBC, where she specialises in digital experimentation and insight. She has over 12 years of experience in the field, with a career that includes significant roles at Accenture, Channel 4, and Bupa. Her expertise spans research, analytics, and the development of experimentation programs. Before transitioning to digital, her career began in scientific research. At the BBC, she focuses on establishing and scaling experimentation programs to drive innovation. Her work focuses on leveraging data and experimentation to inform decision-making and enhance user experiences. In addition to her professional achievements, she has contributed to the field through various speaking engagements and conversations on the importance of digital experimentation in modern business strategy.