A lead authority on entrepreneurial c-suite leadership within international and global organisations, Dax is a renowned Woman in Technology, recognised Keynote speaker and societal voice. Listed within the Global CIO 100, Cranfield School of Management 100 Women to Watch, CREA Awards Winner, 100 Successful Women in Business and a Power list 100 Keynote speaker. Dax is also recognised as an invitation only member of the Forbes Technology Council. Dax has held a variety of influential CIO and COO positions including CIO, Global Operations, HSBC. 

With significant remits in well-regarded organizations, Dax has experience leading global functions accountable for day-to-day services provided through a variety of key technology platforms, together with driving digitization across the organisations and financial services institutions. bank. Prior to joining HSBC, Dax held the post of Executive Director for Operations at Macmillan, accountable for the management of the operational function and technology deployments within the core infrastructure. Recognized for her skills in digitizing businesses, Dax has worked in several senior operational, technology and commercial positions within a variety of sectors, including financial services experience within both Fintech focused companies and established global banks. 

Having undertaken a variety of customer-facing positions, Dax established and led the Barclaycard Business Strategy function and was subsequently asked to lead the operational digitization at Barclaycard, bringing together the Issuing, Acquiring, and International Acquiring Businesses. In the early years, Dax worked as Managing Director of Personal Finance for Santander. Subsequently, Dax moved to take on the remit of European Director, Technology and Business Operations at Visa, with accountability for bringing together operational and technology areas of the Visa Inc. acquisition. Dax graduated with a B.A. in Economics from Cambridge (MA Cantab), continuing her professional accreditation as an Associate of the London Institute of Banking and Finance. 

Dax underpinned her executive expertise with an MBA from Cranfield Business School and Executive Education at Harvard Business School. In addition to her Executive position, Dax has experience in a variety of non-Executive positions including NED at CITL and a member Mission Beyond Board and a variety of Industry C-Suite Advisory Boards.