Speaker
Cait O'Riordan, Vice President, Product, Search Verticals & Translate, Google
The session highlights Google's search team's efforts to create vertical experiences that improve user interaction. It discusses the unique nature of daily searches and the influence of platforms like TikTok on younger generations. AI overviews and visual search innovations enhance user experience, while features like 'Circle to Search' simplify inquiries. A personalized Olympics experience and tailored training plans demonstrate how search fosters connection and engagement.