Demonstrating Diversity as a Strategic Driver of Revenue and Creativity
How do you turn systemic challenges into opportunities? In this session, Digitas UK’s Chief Data Officer, Leila Seith-Hassan, shares a transformation of the agency’s Data Science and Analytics team – an approach that redefined team culture, recruitment, and operational strategy. By prioritising inclusivity, integrating global teams, and embedding cutting-edge technology, Digitas demonstrated that diversity isn’t just the right thing to do - it’s a strategic driver of creativity and revenue.
Their approach earned them the 2024 DataIQ Award for Best Data and Analytics Team (Enabler), a testament to how diversity can drive measurable business impact.
From reducing churn by 65% to significant revenue uptick, this session reveals actionable steps to build inclusive, high-performing teams and drive measurable impact. Attendees will leave with practical frameworks for hiring, collaboration, and operational scalability that can transform any organisation, proving that innovation begins with people.
Key Takeaways:
- Driving measurable impact with diversity
- How to build inclusive, high-performing teams
- Why now is not a time to back down, but to ramp up and stand by values
