Skip to main content

2024 Agenda

Sample Image

Loading

Crafting a Strategic Product Roadmap

28 Nov 2024
Workshops
Premium Ticket Holders Only
The session explores how data-driven decision-making is key for crafting a strategic product roadmap.
  • When gathering data, valuable insights often come from users you don't currently have. These users reveal gaps you didn't know existed, which is crucial for expanding market reach.
  • Understanding context around data prevents being misled by surface-level feedback. If there's a disconnect between data and narrative, you're probably measuring the data incorrectly.
  • View your data as transient information, recognising that data and roadmap are living elements that evolve together. In rapidly changing markets, roadmaps must be flexible to accommodate responses to setbacks, which often spark innovation.

Key Takeaways:
  • The most valuable insights can sometimes come from users you don’t currently have.
  • A disconnect between the data and the narrative reveals a mistake in the way the data was collected. Context is key.
  • Both the data and roadmap are living, iterative elements that should evolve together.

This session is for...
Product designers, developers, product managers, business analysts, User experience designers.
Speakers
Tamara Chehayeb Makarem, Head of Product UX - Coremont
View agenda